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A well done corporate identity

Brand visual identity is a basic tool for creating the company’s image in the market. If well designed, it allows you to stand out from the competition, makes the brand noticed and remembered by the public. A brand’s visual identity consists of elements such as the logo, colors, corporate typography, i.e. typeface and font size, and all materials used in marketing communications and within the company. All of these elements should form a cohesive whole, which is referred to as a company’s visual identity.

Professional corporate identity

The place where a brand’s visual identity should be particularly visible is the company’s headquarters. And here the question arises, should the company on its own take care of placing the various elements of corporate identity in its office, or is it better to entrust this issue to professionals? The answer is simple – let the professionals handle it.

How do we choose a company that will make a usable visual identity for the space?

The key issue in choosing a company that will prepare the visual identity of the space for us is its comprehensiveness, professionalism and experience. Before making a decision, it is worth taking a look at the portfolio and checking whether the realizations meet our expectations. It is also important that we are taken care of by specialists in their field – had skills, qualifications and a positive attitude to the client and their work. It is worth arranging a meeting with the selected company and find out how it works, what are the deadlines for implementation and ideas for cooperation. Flexibility is also important, because every customer is different, everyone has different needs, and it is good if the chosen company can adapt to the expectations of the customer to achieve a mutually satisfactory result of cooperation.

Corporate identity as part of office design

A company’s headquarters is its business card, so it is extremely important not only to design the space in a modern way, but also to customize it to the brand. The first and mandatory element of personalizing the interior is to place the logo in a prominent place. It should be the first thing that catches the eye upon entering the office, so that none of the visitors have any doubts about where they are. Each brand also has specific colors, which are placed, for example, in the logo, in marketing materials or on the website. Office décor consistent with the brand’s visual identity should be done based on these colors.

Implementation for Bluesoft brand

A glowing brand logo was placed strategically in the office. The company is in the IT industry, so we opted for industry-specific graphics in the meeting rooms. The concept for the graphics was to depict prominent IT personalities and their famous quotes, using lettering from the Bluesoft brandbook.

Brand colors in office decor

The simplest and most common solution when it comes to smuggling a brand’s visual identity into an office design is to use the brand’s color in space branding and wayfinding. In the attached photos you can see one of our realizations, which is definitely dominated by the color from the brand’s brandbook.

Wayfinding embedded in the brand

Our task during the realization for the Pratia Clinical Research Center based in Cracow was, among other things, to visually demarcate zones. We coped with this by using a different color scheme in the zones used by patients and another in the zones intended for staff. The colors we used came from the client’s marketing materials and we applied them to the walls and furniture, among other things. The entire implementation was based on the brand’s 4 branding colors.

It really doesn’t take much to make our company headquarters look modern and at the same time present consistency with our brand. All it takes is a few well-matched elements and designed by a professional company to get a satisfactory result.

And do you already have an office consistent with your brand?

See our implementation, in which we created dedicated wall graphics
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