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5 reasons for professional office branding

Wondering what office branding is and what professionals like the Space Wizard team do? Are you considering refreshing your office, but not sure if you can’t do it in-house? How about simply printing a striking logo that greets your clients and employees right at the entrance to the office?

In this post, you’ll learn what office branding is all about and see why it’s worth investing and entrusting the work on the look and message of the office to experienced professionals.

Any interaction in any form is branding."

Seth Godin

Here are five arguments that will demonstrate the wisdom of caring not only about your brand image, but also about the appearance and functionality of the office where you work more or less as a team to make it a success. After all, your brand image consists of both your external message and the message you send to your employees and customers visiting your office.

1.
An aesthetically pleasing office will say more about your company than a thousand words....

The office is the business card of your company – it’s the place where you work every day to make your company successful. It’s the space where your employees spend most of their lives. The goal of office space branding, then, is to make its space express the values you want to communicate as a brand. At the same time, professional office branding is meant to make the office space more attractive, more functional, and thus have a positive impact on employee efficiency.

Not every office is designed by a corporate interior designer, but that doesn’t mean it can’t be functional, friendly and aesthetically pleasing – just the kind of office that employees will be happy to come to every morning. And moreover – one that is worth bragging about on the company’s website and social media.

If you think office branding is a fad, think of it more like an investment in your company’s future. It doesn’t matter if you have a several-hundred-meter open space in an office building in the city center, a few rooms in a tenement house or a space in a post-industrial building that you or your company renovated/renovated on your own. The icing on the cake of any office space will be the solutions proposed by Space Wizard. And which ones? You will find out in the following text!

2.
Well-designed office branding is not just wall graphics

An appropriate office color scheme, consistent with the brand’s corporate identity (CI for short), is the first step to an office that communicates the company’s values and goals. An experienced specialist in spatial signage design and functional space layout will help select the right graphic elements for the office.

If you entrust the arrangement of the office to an interior designer, yes the design of the visual identification of the space will be done by a space branding specialist. Typically, the person who designs wall graphics, frosting, as well as signage and wayfinding is a graphic designer who specializes in these areas. However, at Space Wizard office branding is not limited to the design of graphics – it is an offer that is created after a thorough analysis of the client’s needs and matching possible solutions to the established budget. A well-designed office space branding is therefore a combination of experience and graphic ideas tailored to the nature of the company or a given industry.

3. Office branding to spersonalizowane rozwiązania dopasowane do strategii marki

The advantage of working with Space Wizard is the opportunity to look at your own needs and the message you want to build, from a slightly different perspective. Depending on the industry you are in, we will suggest the best communicating set of colors and themes.

The wide range of our implementations, moreover, testifies to the versatility and diverse possibilities of personalization. Thanks to the fact that we know how to effectively use the communication potential of graphic elements, our customers can feel fully taken care of. By the same token, employees can also feel taken care of. After all, office branding strategy can be an important element of activities aimed at employer branding, i.e. caring for the comfort of employees and actively responding to their needs.

The Space Wizard project for Etteplan was precisely in line with the basic premise that a satisfied employee is the best brand ambassador. As in the case of the realization for T-Mobile, the office users were involved in the design process. Based on a brief with the project’s overarching goals, and in consultation with Space Wizard specialists, a custom design was created that matched the brand’s strategy and visual identity. As a result of this process, at Etteplan we created Scandinavian-style spaces with plant and fruit motifs, while at the T-Mobile office we designed, among other things, graphics featuring personalities from the world of cutting-edge technology, as well as with motivational slogans.

4.
An experienced team will skillfully translate the brand image into the language of the space

You’re probably wondering what the process of creating professional space branding for an office looks like… Although this English phrase may sound foreign and pretentious, it is used for its capacity. It is a visual identity that we will translate for you into the language of your office space.

Space branding is wall graphics in the form of murals, stickers and signage, protection of glass surfaces in the form of frosting, as well as signage and wayfinding – in the form of signs, floor and wall graphics. These are solutions tailored to each office – depending on its size, spatial layout and number of common areas.

5.
Professional office branding is a comprehensive service combining multiple functional solutions

Comprehensiveness is the key word that distinguishes the Space Wizard team. If you are wondering how you can refresh your office, you don’t have to start with an empty space. All you need to do is turn to us – we will recommend an interior architect, propose a personalized office branding project, and choose a color scheme. In addition, we can take care of acoustic panels to quiet the office and provide plants to liven up the space. In addition, in the era of pandemonium, we have developed, together with Cushman & Wakefield, the 6 Feet Office system. This is a system of marking the space in such a way as to make it easier for office users to keep their distance, and for the employer to help reign in the sanitation regime.

Turning to Space Wizard, you don't take any risks - write to us, in we will make a preliminary analysis for you and propose solutions that will facilitate the functioning of your office!

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