How do you mess up a beautiful office designed by an architect by doing the space branding and signage yourself? – Space Wizard – space branding – wayfinding

Designing a functional and employee-friendly office is a major challenge for any employer. In order to create attractive workplaces and appropriate conditions, it is necessary to ensure that the office is modern and inspires action. Ingenious design of corporate space can significantly increase the prestige of the brand, especially if it reflects the values and philosophy of the company, which positively affects both customers and employees. It is best to put the office design in the hands of an experienced interior designer, who will make an arrangement that is in line with the latest trends and in line with our brand values.

As in every walk of life, in the interior design industry too, market expectations are constantly growing. In response to the ever-emerging needs, professional companies, such as ours, have emerged that specialize in space branding and wayfinding design.

Looking for savings in space branding and wayfinding – is it worth it?

We are well aware that designing and finishing an office involves incurring considerable expenses. However, we believe that such an investment is worth it, as is the implementation of a professional wayfinding system and space branding of the office space.

Imagine the situation: Your client visits your office for the first time, where the wayfinding system was designed by a person with no experience in this matter. Because of this, some shortcomings have arisen related to, for example, insufficient visibility of directional signs. When a space user doesn’t have enough information on how to get to their destination, complications and nervousness arise. Incomplete or unclear signage can bring negative emotions and therefore bad brand image. A customer who is tired of wandering around our office may quickly become discouraged and decide not to come there again in the future.

Another example of a situation: You hire a new employee and he comes to work for the first time to meet his co-workers. He enters the office, and to his eyes appears omnipresent chaos – the walls have been painted in an intense (admittedly brand-related, but applied in excess) irritating, bright color, there are randomly selected graphics in places, in no way matching the brand, while the company’s logo has been made with outdated technology and placed in an inconspicuous place. Nowadays, with so much talk about modern workplaces with comfortable relaxation areas and many amenities, such an employee is bound to be dissatisfied with the situation he finds himself in, and thus may consider changing his place of employment to one in which he feels comfortable.

So why not hire specialists to do professional space branding and wayfinding in our company? Saving money will not work out for us here. Why?

1. companies specializing in space branding and wayfinding know the current trends, and by entrusting them with this work we can be sure that our space will be modern and friendly to both employees and customers.

2. employing specialists in the field is a guarantee of the highest quality.

3. well done space branding and wayfinding should include some mandatory elements that will demonstrate their quality. Someone who is doing it for the first time may not know about some of the points that a professional company will certainly not forget.

4. commissioning wayfinding to a company experienced in this field, gives us the confidence that anyone who visits our office will easily find their way to the designated destination, because the signage system will be clear, legible and visible!

5. And finally, the most important – entrusting space branding and wayfinding to professionals saves time and unnecessary nerves 😉