Imagine the situation: Your client visits your office for the first time, where the wayfinding system was designed by a person with no experience in this matter. Because of this, some shortcomings have arisen related to, for example, insufficient visibility of directional signs. When a space user doesn’t have enough information on how to get to their destination, complications and nervousness arise. Incomplete or unclear signage can bring negative emotions and therefore bad brand image. A customer who is tired of wandering around our office may quickly become discouraged and decide not to come there again in the future.
Another example of a situation: You hire a new employee and he comes to work for the first time to meet his co-workers. He enters the office, and to his eyes appears omnipresent chaos – the walls have been painted in an intense (admittedly brand-related, but applied in excess) irritating, bright color, there are randomly selected graphics in places, in no way matching the brand, while the company’s logo has been made with outdated technology and placed in an inconspicuous place. Nowadays, with so much talk about modern workplaces with comfortable relaxation areas and many amenities, such an employee is bound to be dissatisfied with the situation he finds himself in, and thus may consider changing his place of employment to one in which he feels comfortable.
So why not hire specialists to do professional space branding and wayfinding in our company? Saving money will not work out for us here. Why?
1. companies specializing in space branding and wayfinding know the current trends, and by entrusting them with this work we can be sure that our space will be modern and friendly to both employees and customers.
3. well done space branding and wayfinding should include some mandatory elements that will demonstrate their quality. Someone who is doing it for the first time may not know about some of the points that a professional company will certainly not forget.
