Space branding inspired by pop culture
Poznan
Another challenging and extremely complex project is behind us. This time we worked in Poznan, at the headquarters of a well-known and respected brand, and our task was to create stylistically consistent wall graphics for dozens of meeting rooms. The naming of the rooms, and thus the graphics placed in them, were inspired by places, lands and universes from pop culture in the broadest sense.
We also made consistent frosted film designs for glazing, as well as a complex wayfinding and signage system.
Choose your universe
Together with the client, we selected various works of pop culture – movies, books and classic stories – and the locations appearing in them, and then created original collages, composed of elements characteristic of the plot or symbolism of a given universe. On the glazing we placed, weaved from frosted foil, typographic patterns with duplicated names of the rooms. In this rich juxtaposition, everyone will find something they know well and that will bring back fond memories. The executed graphics invite the user to find the meaning of the various elements of the collage.
Mobile wall graphics
For the 4 rooms, which we gave the names of the lands from The Lord of the Rings (Shire, Gondor, Rohan, Rivendell), we developed appropriate graphics – printed on transparent film, and pasted on sliding partitions.
Wayfinding & Signage
Users are helped in navigating the office space by a signage system we developed. It includes directional signs and maps at decision points and semaphores at function rooms, for which we created a set of proprietary pictograms.
Glazing foiling
In all the meeting rooms on the 6 floors, we covered the glazing with typographic patterns cut in frosted foil, which at the same time announce the name of the room.