Reception desk – a business card that will distinguish the company from the competition
The reception area has a very significant impact on the image of the company. It is the first place customers, business partners and visitors come into contact with. It’s where they make their first impression, and what they see when they enter and leave will stay in their memory for a long time. It is worth paying some attention […]
Can the interior of a medical facility help reduce stress in patients? That is, how the design of medical facilities has changed over the years.
As a result of the use of newer and newer technologies, medical developments and increased competition, more and more medical facilities are paying attention to interior design. For many years, clinics were associated with pain, concerns about the treatment process and stress. In recent years, we can see a lot of changes in the approach and adaptation of clinic interiors to the needs […]
First impressions count – or space branding for Circle K
11 seconds – it is estimated that this is the amount of time we need to evaluate a place and make a first impression about it. Case study of space branding of Circle K office During the Circle K office project in Warsaw, we paid a lot of attention to this. We can feel the atmosphere of the office from the very entrance, where we are greeted […]
Wayfinding and space branding, and brand visual identity, or why consistency is important
When creating a space signage system, we should be guided not only by functionality, but also by the visual identity of the company. Especially in commercial facilities, institutions and public buildings, this will be of great importance. Here are some reasons why consistency plays a key role: Recognition By creating a visual brand identity, a company builds its recognition. If signs, directional signs, message boards and […]