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Where to place indoor navigation markings?

We often describe what wayfinding is, why it is important and how to make it consistent with the brand’s visual identity. It’s time to turn our attention to another important element in wayfinding design – its placement.

Wayfinding – good practices

To begin with, it’s a good idea to analyze the existing signage and remove those that may confuse and cause confusion. In designing effective wayfinding, the principle of the more, the better is bound to fail. Remember that placing too much information in one place can be overwhelming for the viewer, and it will take too long to find what interests them. An effective wayfinding is one that doesn’t take a long time to find and analyze.

We want our signage to be highly visible, but that doesn’t mean it should be large and conspicuous. Consistency in form, color and style should always be maintained. A much better strategy than flashy colors is the proper placement of simple, consistent and aesthetically pleasing signs.

Where to put the signs?

Entry points – Information boards should be placed where people enter the building to provide them with basic information about the location and services available at the site. In addition to the board, directional arrows leading to more rooms and corridors and general maps of the building in central locations such as the lobby, lobby or reception area will also work well. Remember to, in your design, include every potential destination of your visitor and direct them right from the entrance.

Corridors and decision points – We have already indicated the direction in which the visitor should go, now we need to provide him with a continuity of information. We place signage along the corridors, especially in places where there are forks or intersections, i.e. points where a decision must be made on the right direction to continue. In narrow corridors, double-sided placards attached perpendicularly to the walls will work best. Signage in corridors is meant to provide a clear path to the destination.

Elevators and stairs – Information boards close to elevators and stairs are important to help identify which floor contains the rooms and services a visitor to our company wants to reach.

Doors and entrances to different sections – for both large and smaller buildings, the entrance doors to the following sections or to specific rooms such as offices, meeting rooms, restrooms, kitchens, locker rooms, etc. should be marked.

In waiting areas – Waiting rooms are also a good place to post maps and information boards. Such signs visible from the seat where our guest is sitting will allow them to read them calmly and plan their next steps.

At emergency exits – While, most of the above-mentioned signage is for comfort in moving around the building and, in the worst case scenario, can give a bad impression to visitors, in the case of emergency exit and health and safety signage, we can’t afford to put someone’s safety at risk. When placing emergency exit signs, pay attention to their location in relation to light sources and ensure that they are visible from everywhere. So that in the event of an emergency, employees and visitors can easily find a safe way out. The exit itself is marked by a symbol placed above the door.

The most important elements in office navigation

Guided by the principles of consistency, compliance with health and safety regulations, and functionality, we create effective wayfinding that makes navigating the company intuitive, and increases the efficiency of employees and the satisfaction of visiting customers. All signage should be at eye level, without having to mess with your head upwards, and be legible to everyone. The exception to this is when, at a given decision point, we do not have the option of placing signage on the wall or elsewhere at eye level. Then the solution is signage suspended from the ceiling, at such a height that it is legible and at the same time does not interfere with the free communication and movement of people below it.

Remember to always conduct user tests to see if signage is effective. Feedback and observations from others can provide valuable information when designing.

Read our recent post on creating a proper wayfinding system
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