{"id":15516,"date":"2023-11-10T09:10:03","date_gmt":"2023-11-10T09:10:03","guid":{"rendered":"https:\/\/spacewizard.pl\/first-impressions-count-or-space-branding-for-circle-k\/"},"modified":"2024-12-19T09:05:18","modified_gmt":"2024-12-19T09:05:18","slug":"first-impressions-count-or-space-branding-for-circle-k","status":"publish","type":"post","link":"https:\/\/spacewizard.pl\/en\/first-impressions-count-or-space-branding-for-circle-k\/","title":{"rendered":"First impressions count – or space branding for Circle K"},"content":{"rendered":"\t\t
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11 seconds – it is estimated that this is the amount of time we need to evaluate a place and make a first impression about it.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Case study of space branding of Circle K office<\/span><\/h3>\n

During the Circle K office project in Warsaw, we paid a lot of attention to this.<\/span><\/p>\n

We can feel the atmosphere of the office from the very entrance, where we are greeted by a unique reception area.<\/span><\/p>\n

We’ve placed a large neon logo in a prominent position that emphasizes the brand’s character and gives no doubt where you are. <\/span><\/p>\n

We filled the elegant interior of the office with wall graphics with floral motifs interwoven with brand values. We calmed the whole with the company’s color scheme. <\/span><\/p>\n

The reception desk welcomes guests with the smell of freshly ground coffee and encourages them to wait in a cozy atmosphere for an appointment. Comfortable soft seating furniture provides a comfortable and friendly place for conversation. <\/span><\/p>\n

You can read more about reception desk design in our article: “You can only make a first impression once, or a few words about what should be in a reception area”.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directional and functional signage system<\/span><\/h3>\n

Circle K’s office is spread over three floors. In order to ensure efficient communication and ease of movement through the company’s space, we made boards with directional information and pictograms out of Plexiglas. <\/span><\/p>\n

We also made sure that the rooms are visibly and legibly labeled. We often pay attention to the naming of meeting rooms. Signing them, allows employees to pinpoint the precise location of the meeting, without having to explain the way. Given the rich color scheme and design of the interior, it was important for us to strike the right balance. All signage matches the brand’s style and is just the right size so as not to overwhelm the viewer. <\/span><\/p>\n

See what effect we have achieved.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The work completed in this space is an investment in the first impression, which stays in the memory for a long time and affects the atmosphere of the entire office.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\tRead our recent post on the essence of consistency between space branding and brand identity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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11 seconds – it is estimated that this is the amount of time we need to evaluate a place and make a first impression about it. Case study of space branding of Circle K office During the Circle K office project in Warsaw, we paid a lot of attention to this. We can feel the […]<\/p>\n","protected":false},"author":1047,"featured_media":14707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[60,52,51],"class_list":["post-15516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-case-study-en","tag-space-branding-en","tag-wayfinding-en"],"_links":{"self":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts\/15516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/users\/1047"}],"replies":[{"embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/comments?post=15516"}],"version-history":[{"count":1,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts\/15516\/revisions"}],"predecessor-version":[{"id":15518,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts\/15516\/revisions\/15518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/media\/14707"}],"wp:attachment":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/media?parent=15516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/categories?post=15516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/tags?post=15516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}