{"id":15590,"date":"2023-05-01T11:36:00","date_gmt":"2023-05-01T11:36:00","guid":{"rendered":"https:\/\/spacewizard.pl\/space-branding-inspired-by-automobiles-a-case-study-from-the-realization-for-the-keyloop-company\/"},"modified":"2024-12-19T09:06:46","modified_gmt":"2024-12-19T09:06:46","slug":"space-branding-inspired-by-automobiles-a-case-study-from-the-realization-for-the-keyloop-company","status":"publish","type":"post","link":"https:\/\/spacewizard.pl\/en\/space-branding-inspired-by-automobiles-a-case-study-from-the-realization-for-the-keyloop-company\/","title":{"rendered":"Space branding inspired by automobiles – a case study from the realization for the Keyloop company"},"content":{"rendered":"\t\t
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<\/p>\n

Each new client and each related cooperation means new experiences and sometimes challenges for us. The companies we work with operate in a variety of industries, which requires us to explore knowledge in a variety of fields. <\/p>\n

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This time, we were trusted by Keyloop, the world’s leading provider of digital solutions for the automotive industry. Keyloop’s platform connects retailers, OEMs, partners and consumers to create a seamless and rewarding car buying process. Working with such a professional and technologically advanced company requires creative and forward-thinking solutions. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Automotive-inspired office<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designed by Massive Design, Keyloop’s Warsaw office was decorated in a heavily racing climate with many automotive references. So we approached our design in such a way that it would be consistent with those elements that were already in the office. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This project was inspired by the broader car culture in the local, Polish edition. Most importantly, the retro vibe was accentuated in such a way that it nevertheless merged with modernity - without plugging a toddler into an electric charger, its lights won't shine, and the car lamps hanging in the canteen are equipped with energy-efficient led sources. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tAdam Choi\u0144ski<\/span>architect, Massive Design<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Wall graphics, wayfinding, neon signs and frosted glazing that create a cohesive whole<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/p>

WALL GRAPHICS<\/p>\n

To spice up your wanderings through the corridors and individual areas of the company, we designed a series of inspiring wall graphics. Among them were:<\/p>\n

– Creative collages referring to the company’s activities and its selected departments,<\/p>\n

– Wall graphics depicting icons of Polish motorization, such as the Nysa or Fiat 126p,
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– graphics with automotive motifs, in a color scheme that refers to the colors of the brand and the interior of the office.<\/p>\n

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<\/p>\n

We also introduced an element of personalization to the space by making 12 stylistically consistent graphics. They featured the company’s employees’ favorite cars – the ones they have a special fondness for or dream about – along with quotes from the people who chose them. We placed the designs on posters made of alu-dibond boards, and these hung on selected walls. This solution is a nod to the members of the entire team and emphasizes that they are the ones who make up the company. <\/p>\n

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WAYFINDING & SIGNAGE<\/p>\n

Wayfinding and proper labeling of zones and rooms, is a must for office space signage. We know very well how important it is to move freely around the workplace, especially if its area is large. For this reason, also in this project, we used a suitable system of room and directional signage in the form of signs suspended from the ceiling and semaphores at function rooms. The entire system was designed to match the blue finishes present in the interior and fit in with its dynamic character. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FROSTING OF GLAZING<\/p>\n

A minimalist pattern plotted from frosted foil on the glazing of the meeting rooms, gave some privacy, but also an appropriate character. We designed a slightly different, more opaque pattern for the glazing of a room imitating the interior of an iconic Polish caravan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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NEON SIGNS AND A BIG GLOWING LOGO<\/p>\n

Keyloop’s office is located on the 21st floor, so we didn’t forget about exterior signage either. In this case, we designed a large, glowing “Keyloop” sign, which was placed in the windows in a highly visible place, so that the office could be perfectly seen from the outside. In addition, neon signs with the Keyloop logo and other signage were hung in the office. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A project that satisfies our team and our partners!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cooperation on such an interesting and extensive project was undoubtedly a major challenge for all parties involved. Space Wizard's main task was to develop graphic elements in such a way that they would fit into the concept of the entire office and emphasize its character. Space Wizard read the client's expectations well, which allowed them to go through the design process smoothly, and their professionalism made it possible to complete the installation stage of the various elements without negatively affecting the functioning of the office. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tMatthew Parzychowski<\/span>Senior Project Manager, Building & Project Consultancy, Savills<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Space Wizard team exceeded our expectations by creating designs that reflect the character of our office location. The graphic design showcasing the Fiat emphasizes the historical aspect associated with the automotive industry in Poland. Wayfinding designed by the Space Wizard team is an additional asset that complements the space and makes the office easier to navigate. The team's commitment to the project was invaluable. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tMartin Roper<\/span>Senior Facilities Manager, Keyloop<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Each new client and each related cooperation means new experiences and sometimes challenges for us. The companies we work with operate in a variety of industries, which requires us to explore knowledge in a variety of fields. This time, we were trusted by Keyloop, the world’s leading provider of digital solutions for the automotive industry. […]<\/p>\n","protected":false},"author":1042,"featured_media":12865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-15590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts\/15590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/users\/1042"}],"replies":[{"embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/comments?post=15590"}],"version-history":[{"count":7,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts\/15590\/revisions"}],"predecessor-version":[{"id":15616,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/posts\/15590\/revisions\/15616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/media\/12865"}],"wp:attachment":[{"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/media?parent=15590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/categories?post=15590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spacewizard.pl\/en\/wp-json\/wp\/v2\/tags?post=15590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}