Logo in a strategic location
Anyone who visits a company should know where they are immediately after crossing the threshold of the reception area. That is why a logo placed in a highly visible place is such an important part of the arrangement of this room. The reception desk is also the last place where the customer contacts the company, and after all, what we see as the last element, leaving some interior, will be remembered by us the longest. Therefore, an elegant and highly visible logo should not be overlooked in the interior design of the reception area. As for the appearance of the logo, this is already a very individual issue and depends on the branding of the brand and the preferences of the owner himself.
Is the logo enough?
A logo is the first element that should catch the eye of anyone who visits a company. But it is not the only one that should indicate where our visitor is. It is worth taking care of more accents referring to the brand, but let’s not overdo it and bombard the customer with visual messages from all sides. Delicate color accents, subdued accessories and a comfortable place where the customer will be able to wait with a cup of coffee for an appointment – this is the minimum that will work well in any interior. It is better to use a few matching elements, placed in the right places, than a large number of messages and signs that will make the visitor feel overwhelmed.
Lead the customer to their destination
Another element, especially necessary for large companies whose headquarters consists of several rooms, are information boards and a system of directional signs. Thanks to them, the customer will easily find his way from the reception desk to the place where he has made his appointment. The wayfinding elements should be located in highly visible, but not in the central points of the reception area. They should be placed so that they can be easily spotted, but so that they are not conspicuous upon entering the company. The most important, as we mentioned, should be the logo.
The first impression has a huge impact on the customer’s perception of your company, while the last impression is memorable for a long time. So remember to make sure your company’s reception area makes a good impression and creates a positive image of your brand.
